As was reported earlier, Bayern Munich will fly to China where they will play Arsenal and AC Milan before heading out to Singapore as part of the International Champions Cup - a pre-season friendly tournament involving the biggest teams in Europe.
Die Roten will face off against Antonio Conte’s Chelsea, in what will be a repeat of the 2012 Champions League final, on July 25th at the national stadium in Singapore. Carlo Ancelotti’s men finish their Asian tour two days later with a clash against Italian giants Inter Milan before flying back to Germany to complete preparations for the 2017-18 season.
Bayern Munich are looking to build their brand appeal across Asia and have previously toured China in 2012 and 2015. Joerg Wacker, head of internationalisation and strategy for Bayern said on the club’s website - “It’s a very important element in our international brand strategy and supports our goal to further expand the FC Bayern Munich brand globally.”
The Bundesliga giants have close to 135 million fans in China and South-East Asia as more and more European clubs are becoming aware of fans in Asia as they look to build their global fan base.
