Begley Placebo Nation Just Believe
No one is saying “positive thinking” can cure cancer, or that patients should throw out their pills, let alone that illnesses that respond to the placebo effect are “all in your head”—imagined. But there is no denying the drumbeat of studies on the therapeutic power of placebos. Over the years they have been shown to relieve asthma, lower blood pressure, reduce angina and stop gastric reflux. An inert solution injected into the brains of patients with Parkinson’s disease reduced muscle rigidity about as well as standard drugs....